Scott Rushton is Creative Director at IBM iX in London. He is an award-winning designer with nearly 20 years experience working in all manner of companies for a huge range of brands like VW, LFC, Cannes, HSBC, RBS, Unilever and many more.

Since joining IBM iX Scott has helped build an award winning team of designers as well as helped win and deliver numerous projects that have elevated the iX brand globally. His passion is for design and technology and creating amazing experiences that engage.

Prior to IBM iX, Scott was the Design Director at Tribal Worldwide and led the launch of several big brand experiences like VW, O2 and Lipton. Before that he worked at Sapient Nitro as a Senior Art Director. Scott has spent many years on the freelance market as well, experiencing many companies and clients.

Scott graduated from Nottingham Trent University with First Class Honours in BA Graphic Design.